Media Industry Expert
Jeff Guan
Founder, BannerShop USA · Eastern New Media
With over 30 years in media and print, Jeff Guan founded BannerShop USA and built a digital media ecosystem spanning ShopDineGuide, FoodieGuide, FoodieCoupon, and the Eastern New Media channels — reaching over a million combined audience and establishing himself as a leading figure in the Bay Area's Chinese-American business media landscape.
30+
Years in Media & Print
From traditional print to digital media transformation since 1993
1M+
Audience Reach
Combined traffic across all platforms and Eastern New Media channels
4
Digital Platforms
BannerShopUSA, ShopDineGuide, FoodieGuide, and FoodieCoupon
SF Bay Area
Local Market Focus
Deep expertise in Bay Area's Chinese-American business community
Areas of Expertise
Jeff's core competencies and specializations in the media industry
Print-to-Digital Transformation
Pioneered the transition from traditional print services to a comprehensive digital media ecosystem, blending offline and online channels.
Local Media Platform Building
Built multiple interconnected platforms (shopping, dining, coupons) that serve as a local commerce and content ecosystem.
Audience Growth & Content Strategy
Grew Eastern New Media channels to reach millions, mastering content creation for the Chinese-American community.
Local Business Advertising
Extensive experience helping local businesses — restaurants, retail, services — reach their target audiences through integrated media campaigns.
Cross-Cultural Media Operations
Bridging Chinese and American media landscapes, creating bilingual content and ad strategies for diverse audiences.
Digital Coupon & Commerce
Designed and operated digital coupon and promotion systems that drive measurable foot traffic and conversions for local merchants.
Platforms & Properties
Digital media platforms founded and operated by Jeff
BannerShop USA
bannershopusa.com
Bay Area's trusted print & signage shop since 1993, now evolving into a digital media hub.
Visit Site→ShopDineGuide
shopdineguide.com
Local shopping & dining discovery platform connecting Bay Area consumers with businesses.
Visit Site→FoodieGuide
foodieguide.com
Curated food content and restaurant recommendations for food enthusiasts.
Visit Site→FoodieCoupon
foodiecoupon.com
Digital coupon & promotion platform driving foot traffic for local restaurants.
Visit Site→Eastern New Media
A Chinese-language new media channel network reaching over a million audiences, covering food, lifestyle, and local business content
Consult with Jeff Guan
Get business insights and strategic advice from a seasoned media industry expert. From print-to-digital transformation, local media platform operations, to audience growth strategies — Jeff can provide expert guidance for your business.